What "You Pay What We Pay" actually means
Every new Ram, Jeep, Dodge and Chrysler at Freeland is advertised at invoice or below - the only exceptions are limited-production models. Here is what that means, because "invoice pricing" gets thrown around loosely in car ads.
MSRP vs. invoice
MSRP is the manufacturer's suggested retail price - the sticker. Invoice is what the dealer pays the factory, typically 2-6% below MSRP depending on the model. On a $60,000 Ram 2500, that gap is real money.
How our pricing works
We start at invoice, then subtract every current factory incentive you qualify for. The price on each vehicle page is that math, done. The MSRP shown is the factory program value; our discount line shows exactly what comes off.
What about fees?
Tennessee dealers charge a documentation fee - ours is $899, shown as its own line, never hidden in the price. Tax, title and registration are set by the state, not us.
The honest part
Dealers still make money at invoice through factory holdback and volume bonuses. We would rather sell more trucks at a thin margin than fewer at a fat one. That is the whole strategy.
Common questions
Is invoice pricing real or a gimmick? It's real: the invoice is a factory document. Ask to see it on any unit - we'll show you.
Does every new vehicle qualify? Every new Ram, Jeep, Dodge and Chrysler in stock, with one exception: limited-production models (launch editions and other constrained builds) are priced to market.
Can I still negotiate? The price already starts below where most negotiations end. What is left to work: your trade value and financing.
Do incentives stack with invoice pricing? Yes. Invoice first, then current factory incentives come off.
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